Pokémon x VGM | image courtesy of The Pokémon Company & Van Gogh Museum

The Pokémon Company Collaborates With The Van Gogh Museum For Special Art Crossover

To celebrate the 50th anniversary of the Van Gogh Museum in Amsterdam, The Pokémon Company has launched a collaboration with the museum with the aim of introducing new audiences to the works of renowned Dutch artist Vincent Van Gogh.

Japanese art had a huge impact, both on the design of Pokémon and the works of Van Gogh.

And we wouldn’t be able to study Japanese art, it seems to me, without becoming much happier and more cheerful, and it makes us return to nature, despite our education and our work in a world of convention.

Vincent Van Gogh in a letter to his brother Theo (1988)

The collaborative experience at the Van Gogh Museum is aimed at children and their supervisors, and has been carefully put together by experts in education.

The exhibition and activities will be open to the public from the 28th of September 2023 to the 7th of January 2024. Participation requires only a regular admission ticket to the museum.

These activities are available during this time frame:

  • ‘Pokémon at the Van Gogh Museum’ Presentation
    Here you can admire six paintings of Pokémon inspired by the works of Vincent Van Gogh.
  • A Pokémon Adventure Activity
    The activity leaflet will guide visitors in their exploration of the paintings that inspired the six collaborative paintings. Completed leaflet can be exchanged for a reward (while stocks last)!
  • Pokémon x Van Gogh Online Learning Material – Van Gogh at School
    With these materials, pupils can learn more about why Japan inspired Van Gogh so much, and how inspiration can work in both directions. These materials are available in Dutch and English.
  • ‘How to draw Pikachu’ Video Guide
    This guided activity will show you how to draw the fan favourite Pokémon Pikachu!
  • ‘Pokémon Center x Van Gogh Museum’ Merchandise
    Promotional merchandise of the collaboration will be available at the museum itself and online in their respective online shops. All products available while stocks last.

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