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The Lego Group logo an the Epic Games Logo against a blue background

The Lego Group and Epic Games team up to build a place for kids to play in the Metaverse

The LEGO Group and Epic Games have announced today that they are entering into a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families.

The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.

Tim Sweeney, CEO & Founder of Epic Games

As the metaverse evolves and grows, it is reshaping how people choose to meet, play, work, learn and interact in a virtual world. The LEGO Group and Epic Games plan to combine their vast experiences to ensure that this new and exciting future of the internet is designed from the outset with the health and wellbeing of kids in mind.

The LEGO Group and Epic Games have agreed to three principles which will ensure the digital spaces they develop deliver engaging play opportunities safely:

  • Protect the right to play of children by making safety and wellbeing a priority.
  • Safeguard children’s privacy by putting their best interests first.
  • Empower children and adults with tools that give them control over their individual digital experience.

Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.” 

Niels B Christiansen, CEO of The LEGO Group

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